While pricing can be a powerful tool to increase market share in the short term, long-term brand image impact cannot be overlooked. We help clients face their internal conflicts between commercial teams (seeking volume) and financial teams (seeking higher margins) by understanding both sides with first-hand experience.

We comprehend that more expensive products invoke aspiration, but in order to be sold, they need to be affordable. Therefore, at GROUTH, we balance aspiration and affordability in order to design a sustainable pricing strategy that maximizes value through sales and brand recognition.