With only 25 big cities, the possibility of developing strategic hubs by choosing where to be present is one of the main success factors in the continent.

Becoming available in high-demand areas or in cities where market entry promises an optimal return-on-investment is a question whose answer can very much explain the success or failure of an already-great product. And from that stage onwards follows deciding with which strategic partners to engage, as often being everywhere equals being nowhere at all.